Primary Logo
This is Jones College’s main logo. The logo is an integral part of the Jones College brand and should be used thoughtfully and consistently for everything from web to print collateral.
Secondary Logos
In some instances, the JC Shield Icon may be used as a stand-alone support element/graphic or for use on apparel, such as embroidery. This may also be used in one-color, including maroon, gold, gray, black, and white, and as a screen for graphical purposes.
This is a modified version of the primary logo with an additional support graphic. It may be used in special instances and applications in place of the primary logo.
Logo Clear Space
The exclusion zone must be maintained on all sides and should be measured from the farthest edge of the logo on all sides. No element may encroach on this space.
When using the JC Shield Icon alone, there must be a clear space based on the size of a square as measured from the top of the red bar to the top of the gold bar.
Wordmark
This is Jones College’s wordmark. This can be used without the icon as its own separate mark in special instances. For example, on apparel when the sub-brand logos are used on the chest, this may be a nice accent used on the sleeve.
The minimum one-inch size requirement for dropping the “SINCE 1911” still applies for this mark.
Sub-Brand Logo Examples
Sub-brand logos will be used for each individual department that Jones encompasses. This Sub-Brand layout will be used for promotional materials or student mailers, as well as apparel, social media, or website, where applicable.
The One Line sub-brand logo is used for shorter titles, such as Economics or Fine Arts
The Two Line sub-brand logo is used for longer titles, such as Industrial Services or Political Science.
Sub-brand logos are used for each individual department that Jones encompasses.
This Sub-Brand layout is used for on-campus branding, such as signage, wall decals inside specific department buildings, on-campus hand outs, as well as possible apparel options.
The One Line Sub-Brand logo is used for shorter titles, such as Economics or Fine Arts.
The Two Line Sub-Brand logo is used for longer titles, such as Industrial Services or Political Science.